For ASCP’s 2026 Membership Renewal campaign, I developed a branding system centered on community, connection, and the future of diagnostic medicine. The campaign tagline, “Together, as a community, we’re changing the future of diagnostic medicine”, set the tone for a visual identity that felt collaborative, supportive, and forward-looking.

The design direction paired bold typography with a clean, modern layout, ensuring clarity while reinforcing ASCP’s credibility and professionalism. Key deliverables included digital graphics, print collateral, and promotional materials, all designed to encourage members to renew and stay engaged. By aligning visuals with messaging, the campaign communicated both the personal and professional value of membership, making it clear that ASCP is more than an organization—it’s a community.