For ASCP’s 2025 Annual Meeting in Atlanta, I designed the full branding system, drawing inspiration from the city’s vibrant murals and dynamic cultural energy. The visual identity was built to reflect ASCP’s commitment to diversity, inclusion, and interconnectedness, core themes of the meeting. Bold, energetic colors and modern graphic elements created a brand that felt both celebratory and forward-looking, resonating with the spirit of innovation in laboratory medicine.

The branding extended across event signage, digital campaigns, print materials, and environmental graphics, ensuring a seamless and engaging experience for attendees. By combining playful energy with professional clarity, the design unified multiple platforms and touchpoints under one cohesive identity. The result was a meeting brand that captured the vibrancy of Atlanta while highlighting the collaborative and innovative spirit of ASCP.