For ASCP’s 100th Annual Meeting, I developed the full visual identity system—spanning event branding, signage, digital graphics, and print materials. The challenge was to honor the organization’s century-long history while creating a fresh, modern look that energized attendees and unified the experience across both live and virtual formats.

The design direction drew on a bold, versatile palette and clean typography. Large-scale signage, environmental graphics, and wayfinding elements transformed the venue, guiding attendees through a seamless journey. The branding extended into digital platforms, marketing campaigns, and merchandise, weaving the centennial theme into every touchpoint. By balancing heritage with contemporary design, the identity captured both the legacy and the future of ASCP.

In addition to the overall branding, I designed a new booth experience that became a centerpiece of the event. With bold visuals and a cohesive system, the booth created an interactive, welcoming space that stood out on the show floor and drove a significant increase in foot traffic and engagement. I also produced and recorded the highlight video adding another layer of storytelling that captured the energy of the centennial celebration.