For the HCD branding project, I developed a complete visual identity system that balanced strength with sophistication. The color palette combines deep reds, cool grays, and crisp white to convey confidence, credibility, and clarity. Paired with clean, contemporary typography, the design establishes a professional yet approachable brand presence that works across both digital and print applications.

The system included logo development, typography guidelines, and color standards, ensuring consistency across all touchpoints. By grounding the brand in bold visuals and refined details, the identity communicates stability and trust while leaving room for flexibility in future campaigns and collateral.